How we work

Our process is designed to understand your story, find your audience, and create lasting impact.

1

Discovery

Tell us all your best stories. What you do for your customers, your community, the world. Why you do it and what outcomes you want from sharing your stories. We listen, document, and synthesize.

2

Human-centered research

We find your people and learn what stories they love. We listen, document, and synthesize into a communications strategy.

3

Develop a communication network

We establish a central source of truth, design information and infrastructure for engagement funnels. We develop social channels on effective platforms, and establish goals for each.

4

Build communities

Build social channels by following value-oriented people and joining existing sympatico communities. Grow each channel with curated content per channel goal.

5

Share your story

We develop and publish longform, multimedia stories and amplify them across platforms using narrative bias and other behavioral triggers to engage new people in your objective. We publish, analyze the data, iterate on the strategy.

Outcomes

  • Owned content on a branded platform and a publishing infrastructure
  • Establish relevant branded social channels with followers
  • Search-optimized communications
  • Expanded awareness of your organization among target audiences
  • New engagement in your mission
  • A burgeoning community to cultivate